Write it Right: How Better Job Posts Attract Better Talent

Writing a job post is one of the first—and most important—steps in the recruitment process. The words you choose set the tone for your company, shape first impressions, and ultimately determine the quality and quantity of candidates who apply.

A great job post strikes a careful balance. It should showcase what makes your company great, while clearly outlining the skills and experience you’re looking for. That means being intentional with every word.

Specificity Matters

When it comes to job postings, specificity isn’t just helpful—it’s powerful. A recent study by Appcast found that job ads with clear, detailed descriptions received up to 30% more applicants than vague or overly generic listings. Why? Because job seekers want to know exactly what they're getting into.

Include details like:

• Pay range (whenever possible—transparency builds trust)
  
  

• Work schedule and location
  
  

• Required qualifications vs. preferred or nice-to-haves
  
  

• Perks and benefits (healthcare, retirement, PTO, wellness programs)
  
  

• Team culture or work environment
  
  

When applicants know what to expect, they’re better able to self-assess. That saves everyone time—and increases the odds of finding someone who truly fits.

Clarify the "Must-Haves"

Make it clear which qualifications are required and which are just a plus. For example, needing "5+ years in the industry" is very different from "experience preferred but not required." Candidates who might be a great fit could be discouraged from applying if they don’t check every box..

Being honest about what’s essential vs. what’s flexible can widen your talent pool without lowering your standards.

Show Your Company’s Personality

Job seekers aren’t just evaluating the role—they’re evaluating you. A job post is a great opportunity to give people a sense of your company’s culture and values.

A few ways to do that:

• Mention team traditions or values that matter most
  
  

• Highlight community involvement or volunteer programs
  
  

• Use a tone that reflects your workplace vibe (whether casual, driven, innovative, etc.)

Final Thoughts

In a competitive hiring market, vague job ads just don’t cut it. The more thoughtful and clear your job posting is, the more likely it is to attract the right candidates. So next time you're hiring, take a few extra minutes to write it right. Your future team will thank you.