Melaleuca, Inc.
Idaho Falls, ID
The Assistant Brand Manager supports the Brand Team in the execution of key brand responsibilities under the direction of Category Manager. They play a meaningful role in the delivery of brand P&L goals. This individual will positively influence cross-functional partners to support innovation and brand building activities. This role will contribute to the creative development of exciting new brands and marketing communications.
Responsibilities:
Manage product P&Ls, launch plans and promotional strategies
Drive the ideation and creation of brand ideas and concepts for new products in marketing, R&D and cross functional brand teams
Identifies key brand/product opportunities to build, expand Melaleuca brand portfolio and support monthly purchasing element of the Melaleuca business model
Performs market analysis of products and/or specific product concepts, reports on emerging consumer and product trends.
Develops Basis of Interest platforms...
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Marketing
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